Leagues.gg expands - Launches Leagues Media with Max Grimborg as Chief Sales Officer.

Copenhagen, Denmark – October 9, 2024 —Today marks the official launch of Leagues Media, a new media company exclusively focused on gaming and enabling brands to connect with gamers.

Leagues Media will continue building on the results achieved by Leagues.gg with a dedicated team led by Max Grimborg—a former key employee of Esportal Group.

Leagues Media will take over the Northern League of Legends Championship (NLC) activities, with a clear ambition to make it Northern Europe’s biggest esports online event.

Leagues Media offers direct access to the gaming audience through exclusive media rights and innovative gaming marketing approaches. The ambition is to be the go-to place where brands meet gamers.

Strategic hire from Esportal Group - Building on success

Max Grimborg, former Media Strategist at Esportal Group, will take the role of Chief Sales Officer, bringing a wealth of industry expertise and a deep understanding of the Nordic and European gaming markets. With a proven track record of building successful marketing campaigns within gaming, Max Grimborg is set to lead Leagues Media’s commercial expansion, focusing on fostering meaningful partnerships between brands and gamers.

“Joining Leagues Media is an exciting challenge. Gaming and Esports have become more than just entertainment—they’re a cultural phenomenon. I’m thrilled to be part of this dynamic team and contribute to shaping the future of gaming media.” - Max Grimborg, Chief Sales Officer at Leagues.gg

Leagues Media

Leagues Media is designed to provide an all-encompassing media offering for brands that want to tap into the gaming ecosystem. The company aims to bridge the gap between traditional marketing and the gaming world by leveraging exclusive partnerships, strong community ties, and deep insights into gaming culture.

“Max’s arrival at Leagues Media is a significant step in our growth trajectory, His extensive experience in building partnerships and knowledge of the gaming landscape will be key to driving our mission forward as we expand our presence across the Northern European region and beyond.” - Christian Henriksen, Chief Executive Officer at Leagues.gg

The launch of Leagues Media represents the next chapter in the evolution of Leagues.gg’s journey, as the company continues to champion gaming at every level, from amateur leagues to professional tournaments. With Max Grimborg leading the charge in partnerships, the company is poised to become a leader in gaming marketing, offering brands unrivaled access to the gaming audience through innovative, tailored media solutions.