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steelseries x Leagues Media:Boosting Product Awareness

Leagues Media partnered with Steelseries to promote their "Prime" product in the Counter-Strike community. Through the creation of the Prime League, Steelseries gained visibility and strengthened its presence among competitive gamers.

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Key Highlights

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PRODUCT INTEGRATION

  • Spotlighted Steelseries' "Prime" product.

  • Positioned "Prime" as essential for esports players.

  • Reinforced Steelseries' standing in the competitive gaming community.

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LEAGUE ACTIVATION

  • Created the Prime League, a dedicated Counter-Strike competition.

  • Ensured the product was front and center in all league-related content.

  • Integrated Steelseries’ branding into tournament events.

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AUDIENCE ENGAGEMENT

  • Engaged competitive Counter-Strike players and fans..

  • Boosted brand recognition and product engagement.

  • Strengthened Steelseries’ connection with its core audience.

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