MISSION

Steelseries sought to raise awareness for their new product, "Prime" within the Counter-strike community. Their goal was to position the product as a must-have for competitive gamers, requiring a targeted and innovative approach to connect with this audience

SOLUTION

Leagues Media partnered with Steelseries to create the Prime League, a dedicated Counter-strike league designed to spotlight the "Prime" product. This initiative not only provided high visibility but also reinforced Steelseries' presence within the competitive gaming scene, driving product awareness and engagement with their core audience.