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Gaming chair with Red Bull spons

Red Bull x Leagues Media: Boosting Brand Presence

Red Bull aimed to boost brand awareness among the League of Legends community. Expanding from extreme sports, the goal was to connect with a younger, digitally-savvy audience and position Red Bull as part of their gaming experience.

Red Bull promo nfbio

Key Highlights

Red Bull car gamebox

EVENT ACTIVATIONS

  • Red Bull featured at events like Gamebox Festival.

  • Organized a World Cup Final viewing event.

  • Engaged fans through immersive experiences.

Caster in front of Red Bull screen

TOURNAMENT SPONSORSHIPS

  • Secured sponsorships for major League of Legends tournaments.

  • Increased Red Bull’s visibility among esports fans.

Red Bull gaming station nfbio

BRAND INTEGRATION

  • Integrated Red Bull into the League of Legends community.

  • Boosted Red Bull’s presence at key esports events.

  • Positioned Red Bull as a natural part of the gaming experience.

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