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kitkat x Leagues Media: Boosting Esports Presence

Leagues Media partnered with KitKat to integrate the brand into League of Legends tournaments, enhancing visibility and aligning it with the gaming community. This collaboration aimed to seamlessly connect KitKat with esports fans and strengthen its presence in the space.

KitKat ingame lol ad

Key Highlights

KitKat chest and key

 INGAME CONTENT AND ENGAGEMENT

  • Enhanced KitKat’s presence in League of Legends through in-game content.

  • Integrated KitKat design naturally into the game experience, resonating with the audience.

  • Boosted KitKat’s engagement with esports fans.

KitKat ingame banner

TOURNAMENT ACTIVATION

  • Secured visibility for KitKat throughout official events.

  • Maximized brand exposure during live tournament broadcasts.

  • Partnered with Riot Games to secure official sponsorship.

KitKat environment visual with ekko champ

BRAND INTEGRATION

  • Integrated KitKat into major League of Legends tournaments.

  • Ensured brand alignment with the game’s community.

  • Positioned KitKat as a natural part of the esports scene.

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